Designing Where You Are, Without Forgetting Where You Come From For a long time, Latin American architecture has been misunderstood as an aesthetic language — colors, textures, and “tropical” forms. But that interpretation is superficial. True Latin American architecture — especially Ecuadorian architecture — is not defined by how it looks, but by how it responds to place. It is an architecture born from adaptation: to climate, territory, and available materials. And that is

Integration of Design with Brand Identity and Consumer Behavior Every brand has a unique personality that should be reflected in its commercial space. The design must serve as a vehicle that communicates the brand's values and essence, creating an emotional connection with the customer. For example, a store selling eco-friendly products might use natural materials and earth tones to convey sustainability and respect for the environment. Understanding consumer behavior is equa

How to Turn a Forgotten Space into a Place Designed for Enjoyment Many homes have a space that simply exists. A storage room.An old attic.A spare room that eventually became a dumping area. There is nothing wrong with how it was built.It is simply underused. In one of our projects at Coronel Associates , the client had exactly that: a detached structure used solely for storage. It was functional, yes — but it didn’t create any meaningful experience. During a conversation, so